If you are friends with me on Facebook, you’ve seen that I’ve recently began applying Marie Kondo’s method for tidying at my house. Are you familiar with this very spectacular woman? If you aren’t, check out her 2 books here:
Her books guide you through an intense tidying process that encourages you to evaluate which of your belongings “spark joy”. Keep what does, discard what doesn’t. Simple, right? Hehe…be prepared for a surprisingly emotional journey through your stuff.
You begin with your clothing. You put 100% of all apparel owned into a pile then sort through it deciding what actually serves a positive purpose in your life. My pile looked like this:
And if I’m being totally honest, there was more on the floor that didn’t fit in the square frame of my phone camera.
As I went through the process it became very clear that 97% of my clothing did not make me feel warm and fuzzy. As that realization blanketed my body I thought that this would be the perfect time to implement a clothing campaign that would spark joy for me and everyone I know. Hence the birth of the Positive Affirmation line of Strong Calm Sexy tees & tanks!
Cuter than a post-it note!
If you’ve done the DOIT, you know that I love affirmations and want you to leave positive post-it notes around the house to remind yourself how wonderful you are. These shirts are one step above that because you’ll be taking that message with you “wear-ever” you go (see what I did there?)!
I am so excited to present the first release:
I AM STRONG is one of the most powerful things you can say about yourself. It has multi-faceted meanings and believe me when I say, we’ve all had our strength tested in every area. Think about the ways that this statement is true to you and allow this tank to remind you the you ARE INDEED STRONG!